For AMI’s very special campaign that marks the ninth year of the French label, founder Alexandre Mattiussi enlisted renowned photographer Paolo Roversi to capture its lavish collection of exaggerated tuxedo shirting, bubble-accented knitwear, and a bevy of elegant outerwear made for this year’s fall and winter seasons.
The master of photography’s delicate lighting and “Magic Box” look adequately captures the FW20 show, highlighting its signature pieces such as oversized coats and wool pants as well as clothes instilled with dramatic elements like sparkles and top hats. The 9th birthday of AMI is very important to Alexandre and he wanted it to be impressive, thus collaborating with Roversi to deliver a beautiful campaign that follows his latest show, updating AMI’s signature minimalist pieces.
Take a look at some examples below and expect AMI’s latest offering to arrive at stockists like SSENSE in the coming weeks.